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The B I J O U Journey... ♥

Posted on January 22 2016

“The Journey of a thousand miles begins with one single step”
I want to start by sharing with you the JOURNEY of Bijou (the short version), a journey which began over 3 years ago as an idea, an idea that quickly became a dream and after months of hard work and dedication (and a LOT of caffeine), a dream that became a reality. If someone had told me 15 years ago "one day you will have a fashion label" I would have laughed (If someone had told me 15 years ago that someday I would care so much about my eyebrows, I would have also laughed!)  In my teen years I loved keeping up with the latest fashion & stocking my wardrobe full of the hottest brands at that time, with Britney Spears as my fashion icon (true story! *Insert cringe*)  I began my career in fashion at the age of 15, at Mordy Surf, an iconic Surf Shop in Melbourne, and I knew from that very moment I was on the right track. I loved retail, I loved the surf culture, I loved making customers feel special when they came in to buy themselves a new outfit and above all, I LOVED my staff discount! At 23 it was time to leave the retail nest and I began working as a sale representative. It was incredible to be representing some of the world's hottest brands and so inspiring to be a part of small, developing labels as they became big fashion favourites. Being a sales rep meant lots of travel, meeting so many amazing people and another doorway into the world of fashion. Throughout my many years of retail and wholesale (and shopping), I discovered something, a very inconsistent sizing pattern in women’s fashion. My wardrobe still to this day is a combination of size 6's - size 14's! How many times have you tried something on and had to go up a size? (Or 2? or 10!) How many of you have walked into a shop knowing that NOTHING is going to hide those festive season love handles? Shopping should always be an enjoyable experience, whether it’s in store or at home, online in your PJ’s. This is when idea of a ONE SIZE FITS ALL collection came about and Bijou The Label was born, TADA! The Bijou journey hasn’t been all sunshine and rainbows, there's a lot of blood, sweat and tears involved in running a business of any kind, but I wouldn't want it any other way! To be able to offer a product to women of all ages and all shapes and sizes and a fun, stress-free, shopping experience for all, is a dream come true. The Bijou journey still has a looooong way to go but the concept will always remain the same; comfort + style + affordability and most importantly, confidence in fashion! If you've been toying with an idea, my advice is to make that idea your dream and then work your ass off to turn that dream into a reality. Remember, the journey of a thousand miles begins with one single step... Love Brooke x    
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